It’s very special when we can work closely with “the home team” and that’s just what happened when we helped the renowned Savannah Music Festival (SMF), Georgia’s largest musical arts festival, to connect with its audiences that travel to Savannah from around the state, country, and world. Using our Phone-to-Web technology, SMF has been inviting its audience members to record their experiences online.
We teamed up with SMF to increase audience participation and build online community by enabling anyone attending SMF events to tell the world about their experiences at the Festival simply by picking up their phone. By dialing 912-330-4254 audience members can create voice recordings that appear on the Savannah Music Festival website during the event and throughout the year. The program is part of the Festival’s interactive marketing initiatives, allowing concert-goers to voice their experiences and opinions.
“From our past experience, we find that word-of-mouth is a terrific way to build audiences,” remarked Ryan McMaken, Public Relations Manager for the Savannah Music Festival. “When word-of-mouth extends to the Internet, we are reaching thousands of potential new audience members. This program also gives us another very user-friendly way of collecting patrons’ thoughts about our productions.”
Evoca delivers its digital media services to a wide range of users including organizations that run performing and visual arts events, television programs, and radio shows that are heard around the world. Now this jewel in Savannah’s crown can benefit from the reach of the Internet.